Friday, March 11, 2016

Meet Our Judges: Lucho Correa,
Chief Creative Officer

Welcome to the thirteenth annual 3x3 International Illustration Awards, over the next several weeks we will be introducing you to our international jury of art directors, designers, publishers and illustrators.

Lucho Corrrea is an award-winning art director, creative director and graphic designer based in Bogotá, Colombia. He received a degree in graphic design from the Jorge Tadeo Lozano University in Bogotá. After stints as an art director at Delvico Bates in Barcelona, Lucho returned to Colombia to join the advertising agency, SokoloffSamperPolarMora (SSPM) as partner and creative director, a year later the firm merged with the New York-based advertising agency, Lowe & Partners global network. In 2002, he left the agency and founded Lip, a graphic design and communications studio where he serves as chief creative officer. The firm is involved in packaging, branding, identity, signage and book design.

His work has received the prestigious Cannes Gold Lion, a One Show silver pencil, five gold International Federation of Photographic Art awards in Argentina, five gold NOVA awards in Colombia, a dozen awards of excellence from Communication Arts, a Red Dot design award and recently his was the only non-Spanish studio to win a Laus award in Barcelona. He was included in the 2004 edition of Re-Think, Re-Process Re-Design by Mark Wasserman, and has had exhibits of his work in Madrid, Paris and London. He is also the current president of the design organization, Club de Creación Colombiano and has served as juror in numerous competitions in South America, London and Cannes. He and his architect wife own a bistro, El Comedor and he’d tell you if he wasn’t a designer, he’d be a chef.

What will Lucho be looking for?

“As an Art Director, I'll be looking for outstanding images that deliver the communication idea behind it.”

The 3x3 International Illustration Awards Show is open to all illustrators in all countries. There is a separate jury for each of our three shows: Professional, Student and Picture Book. For full details download our Call for Entries pdf, to enter go to our homepage.

Deadline: March 25, 2016


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