Friday, March 13, 2015

Something Even Better Than Inside An Oreo

Been seeing these Oreo posters in the subway all over New York, it seems Oreo has launched the second phase of its Play with Oreo campaign from ad agency The Martin Agency in which it recruited 10 emerging artists from around the world to create a piece that represented the brand.

The artists who worked on the project include Jeff Soto, Brosmind, Alex Trochut, Geoff McFetridge, Craig + Karl, Andrew Bannecker, Ryan Todd, Shotopop, Andy Rementer and MCBESS.

Complete campaign here.

Client: Oreo, Mondelez International
Agency: The Martin Agency
Public Relations: Weber Shandwick
Social: 360i
Media Buying: MediaVest

Client Credits:
Vice President, Global Biscuit Category: Jason Levine
Vice President, Brand Strategy and Communications: Jill Baskin
Senior Director, Oreo and Chips Ahoy!: Janda Lukin
Oreo Global Brand Manager: Flavio Ackel
Oreo Senior Associate Brand Manager: Kerri McCarthy

Agency Credits:
Chief Creative Officer: Joe Alexander
Senior Vice President, Executive Creative Director: Jorge Calleja
Vice Presidents, Creative Directors: Magnus Hierta, David Muhlenfeld
Vice President, Associate Creative Director, Design: Chris Peel
Associate Designer: William Godwin
Senior Studio Artist: Matt Wieringo
Vice President, Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
Executive Vice President, Worldwide Account Director: John Campbell
Senior Vice President, Group Account Director: Darren Foot
Vice Presidents, Account Directors: Leslie Hodgin, Britta Dougherty
Account Supervisor: Molly Holmes
Account Coordinator: James Salusky
Executive Vice President, Managing Director Production, Development: Steve Humble
Senior Art Producer: Anya Mills
Senior Print Producer: Paul Martin
Junior Print Producer: Jamie Parker
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer

Bernstein Andruilli
Jeff Soto
Ryan Todd
Andrew Bannecker
Geoff McFetridge
Big Active
Andy Rementer
Levine Leavitt
Alex Trochut
Craig and Karl


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