Wednesday, March 19, 2014

The Importance of Shows: Ella Cohen

We’ve asked several illustrators to comment on why they enter shows and in particular why they enter our 3x3 Shows. We’ll be sharing their comments over the next several weeks as we lead up to our show deadline.

“Discovering 3x3 was a huge thing for me. As a young illustrator who just finished art school I was constantly seeking both inspiration and new ways to challenge myself. I knew that the only way to get better at what I do (and to make a living out of it) was to aim as high as possible.”

“Knowing that  3x3 exists really encouraged me to work harder. When I started getting my first commissions I was extremely motivated to make the most out of every assignment I got. I still am. However, today—almost 4 years later—I understand that meeting the clients needs doesn’t always lead to the results I was hoping for. Whether it’s a tight deadline or artistic disagreements, working as an illustrator means that sometimes things won’t go the way you planned. My way of dealing with those situations was to take the knowledge that I gained from my commercial work and to implement it in my own self initiated projects. Knowing that a platform such as 3x3 exists kept me motivated to complete those projects with the freedom to explore my style and subjects of interest without a commercial brief.”

“I discovered that entering my work to different competitions is also a great way to promote myself. Since I don’t do a lot of self promotion during the rest of the year I find this a really effective way to gain more recognition. Today, less than 4 years after I finished my studies in Israel, I feel very privileged to have many international clients.”

“In my opinion 3x3 is an incredibly significant platform that celebrates the best of illustration from all over the world, and gives illustrators the chance to challenge themselves in many ways. Over the years it introduced me to fantastic, smart, and funny art works that helped me develop my own style and visual concepts, and I’m very thankful for that.”


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