Wednesday, June 5, 2013

For What It's Worth 34

Your postcard mailings aren’t working; all the money you’re spending on mailing lists, printing and postage is a waste of money. You may think by sending an excellent drawing that you’re grabbing the attention of art directors. You’re not. For the most part they come in, go in a stack of other mail and are headed for the trash within seconds of arriving. I’m speaking from personal experience, over thirty years of experience of receiving postcard mailings from illustrators. Of the six postcards I received today, I chucked all but one.

It came as no surprise when I looked over the judging sheets of the Self-Promotion category in our current 3x3 ProShow, by and large illustrators voted for pieces that the art directors didn’t. Our illustrator judges appreciated the art; our art director judges missed the message. That’s the biggest problem with postcards from illustrators, there is no message. Just imagine an art director getting your mailing, what do you want their response to be? I can tell you what you don’t want the reaction to be: "WTF, Huh, So-What or Why? Yet time after time that’s exactly what my reaction is. You must go beyond just creating a wonderful piece of art. As art directors we expect you to be able to draw—why else would you call yourself an illustrator—but what we want you to do is think. Think about who is getting your mailing, think about the image you choose, the language you put on the back and even how you address the postcard. We all know you’re not just sending out one post card, you’re sending out hundreds or more so we don’t appreciate receiving something that isn’t even personalized. So you’ve lost us even before we turn the card over to see the image. Think you’re getting around this by just posting on social media? Read on.

Say you’ve done a better job addressing your card, now how are you choosing your image? Are you choosing one that is relevant to my needs? Or just your favorite image? I know you’ve been told to show work you’re interested in doing in a style you’re comfortable with but the science of promotion goes way deeper than that. You are the image-maker, what you show is a reflection of you, so if it’s a confusing image then I suspect you're not a together illustrator. If you’re sending me images of food and I’m an art director of a science publication then there is a total disconnect. And a lost opportunity. Keep in mind I’m not only judging your style—we know that’s subjective—I’m judging your content and context. Yet this happens over and over again, the wrong image sent to the wrong audience and then you wonder why nobody takes notice. You think you’ll avoid the postcard route and post illustrations simply to show something new. The sharing thing isn’t working for over 80-percent of the art directors out there. The majority are still relying on postcards to find new illustrators, not social media.

It’s criminal how little you’re told about how to promote yourself, for most of you it’s just trial and error, that is if you’re even promoting yourself. Or you could be that rare person that hit the big time right off the bat, no need to promote as one job leads to another. But unless you’re that person you’re hurting yourself more than you’re helping yourself every time you mail a postcard. Too many well-versed illustrators are not getting the work they deserve simply by their actions of poor self-promotion.

An advertiser on television has 30-seconds to “sell” you on their product, you have a millisecond. The choices we art directors make are instantaneous. Just like our judges, it’s either “In” or “Out”. You may be saying, “I did get a job off a postcard or my blog or my email or my posting.” Yes, that is possible but look at all the opportunities that are out there and the masses of art directors you’ve not even touched, either physically or emotionally. There is an untapped market out there, one that needs to be convinced to use illustration.

So while I applaud you who are promoting yourself, take care on how, when and what you promote. There is a science to it.

All of this holds true whether or not I were holding a self-promotion workshop but it’s an even better reason to attend. I spent $2,500, not including hotel reservations or airfare, to attend a one-day workshop where I learned just who I should be directing my energies towards, which prospects were the easiest to persuade and how to approach them. The event changed the way I looked at promotion. For a much smaller fee you can discover the science of it all too. Check it out.

36 comments:

  1. Hot free Anal Porn video that will become one of your favorite resources today... anal sex

    ReplyDelete
  2. seks Turkey's largest, was watching a porn site with the most content. There are appropriate to each sex porn videos on the site.

    ReplyDelete
  3. Ibiza escort Come and book the most sexy and indulgent Ibiza escorts and Mallorca escorts today from Palma Babes.

    ReplyDelete
  4. trust registration Ngo Consultancy was formed to render precise support step-by-step to our valued clients across the country in the field of registration of NGOs, project identification, design and fund raising.

    ReplyDelete
  5. Asian Porn Videos View some of the best Asian porn videos at our hot Asian sex tube website!

    ReplyDelete
  6. LeonBoys is gay live cam models streaming direct to you from their homes around the world. Sexy webcam online strip shows, sex shows, fulfill your fantasy! ​gay live cam

    ReplyDelete
  7. Escorts in Toronto Here is the definitive list of Toronto's top escorts as rated by the Toronto community. Want to see who made the cut?

    ReplyDelete
  8. krabičková dieta Krabičková dieta Praha a okolí - Zhubněte zdravě, pohodlně a chutně! Naše krabičková dieta Vám zaručí měsíční úbytek 5 - 7 kg. Vyzkoušejte stravování krabičkovou dietou i vy.

    ReplyDelete
  9. children's and family portrait photography Central London-based, specialised in children's and family portrait photography, baby photography, newborn photography and pregnancy photography.

    ReplyDelete
  10. essaydoc review Don't believe that an affordable writing service can't deliver good results. EssayDoc can! We cooperate with talented professional writers to bring you to success.

    ReplyDelete
  11. Hot Porn Movies Why do you need New York Escort? You have been working so hard day and night,you deserve to have time to relax your body,After this,You must wanna meet one hot girl in street or in the nightclub and have a perfect encounter.When you want it come true so hardly,it will come true.New York Escort would be the best choice for you guys.Just image it,Hot New York Escort walk through the street or drink in the bar with you,You can see the jealous face from people.Every New York Escort have the Devil’s body and Angle’s face.

    ReplyDelete
  12. mallorca escorts Exclusive selection of most beautiful Mallorca Escorts . New additions every week, please check our girls on our website. Call us now!

    ReplyDelete
  13. Los Angeles Escorts Our companions are chosen for their true model beauty, dedication and with our clients in mind. All companion photos are genuine and our agency does NOT “bait and switch.” Our companions are courteous and respectful of the client’s time, have exceptional listening and conversational skills and are the very best at what they do.

    ReplyDelete
  14. clocks cameras Cool Mania E-Shop is a great place where you can get the coolest gadgets for party or whatever you need. Welcome to the best website for unique gifts and spy equipment. In this section Spy Cameras you will find wide selection of home, hidden and quality spy cameras. You can buy them online for the best prices with quickly worldwide delivery. Just take a look to this site www.cool-mania.com/spy/spy-cameras and choose from hidden, pen, button, keychain, pinholes or clocks cameras. Everything is ready for you. You will enjoy the quality of products we have. All for sale so let’s have a fun!

    ReplyDelete
  15. Best Viagra Spending time in the company of a beautiful woman is the dream of many men. Whether you are living in NYC, in the city vacationing, or traveling for business, it can be difficult to meet such a woman. Constraints on your time and simply not knowing where to find personable and sophisticated young women of great beauty and poise can make it seem almost impossible to realize your dream. In addition, you want the woman you spend time with to be both adventurous enough to try new things and accommodating so that your unique needs are met.

    ReplyDelete
  16. MoviesXXX ​Free Porn, Free Porno Tv Videos & Sex Movies – XXX, Sex Tube ​Babe Teen Amateur Sex Porn Tv Videos.

    ReplyDelete
  17. Profesionalne tipovanie cez internet - na ace-tips.eu nájdeš tie najlepšie verifikované vyherne tipy a live vysledky, ktoré Ti umožní zarobiť veľké peniaze z pohodlia svojho domova. Riaď sa kvalitnými tipy a zarábaj z pohodlia domova, jednoducho, bez nutnosti veľkého premýšľania alebo vedomostí. Od toho sme tu my. Pozri sa na referencie ľudí, ktorí už naše služby vyskúšali a urob si obrázok sám. Máme tu dokonca FREE sekciu, kde si môžeš otestovať naše služby úplne zadarmo. Aj tu nájdeš štatistiky úspešnosti týchto free tipov. Máme radosť z každých vydarených stávok, ktoré sa vďaka našim tipom stanú výhernými. Vyskúšajte si stávkovanie s profesionálmi. tipy na zapasy

    ReplyDelete
  18. naija leak Africa number one Porn Site Naija Adult ! The best source for porn news, sexy interviews, naijauncut videos,leak videos, X-rated parodies ,students leak ,suger mummy and more

    ReplyDelete
  19. turnikety Spoločnosť biometrik.sk sa zaoberá tvorbou softvérov na mieru. Špecializuje sa predovšetkým na dochádzkové systémy, stravovacie systémy, prístupové systémy a turnikety. Môžete si tu teda nechať vytvoriť akýkoľvek softvér presne podľa Vašich požiadavkov. Prístupové systémy Vás ochráni pred nepovoleným vstupom a môžete sledovať presný pohyb osôb v priestore a čase. Dochádzkový systém zase zjednoduší prácu Vášmu personálnemu a mzdovému oddeleni. Medzi ich spokojných klientov patria veľké spoločnosti ako sú ZUNO, Lyoness, Euroline, Veolia a iní veľkí hráči. Prezrite si teda ich web a urobte si obrázok sami. Biometrik.sk je rozhodne to najlepšie riešenie pre systémy na mieru. Ak máte špecifické požiadavky, stačí jednoducho kontaktovať spoločnosť a dohodnúť sa. Stretnete sa tu s vľúdnou a prívetivou komunikácií a bude Vám vytvorené riešenie na mieru.

    ReplyDelete
  20. KLINIK ABORSI LEGAL Klinik Aborsi Resmi Dr. Endang Wahyuni , SpOG memberikan layanan Aborsi Gugurkan Kandung atau tindakan menggugurkan kandungan yang dilakukan sesuai Ilmu Kedokteran ditangani oleh Dokter Spesialis Kandungan menggunakan metode Vakum Apirasi dan Kuretase yang ditentukan sesuai usia kehamilan pasien. Pengguguran Janin di Klinik Aborsi Legal & Resmi Raden salehkami ditangani oleh Dokter SpOG Wanita yaitu Ibu Dr. Endang Wahyuni , SpOG dengan dibantu Staff medis kami yang bersertifikasi dan berpengalaman. Proses Aborsi menggunakan Peralatan medis yang modern dan Steril dan ditangani oleh Ahli kandungan menjaminAborsi Aman Tanpa Efek Samping. Keberhasilan tindakan Aborsi dapat dipastikan secara langsung dengan pemeriksaan USG sesudah tindakan menggugurkan kandungan di klinik Aborsi kami.​

    ReplyDelete
  21. Free XXX Adult Shows Best sex cams and live webcam porn chat with free webcam girls. Watch the best webcam sex and enjoy XXX adult sex shows from the comfort of your home.

    ReplyDelete
  22. adult shop Virgin Adult Toys (VAT International Pty Ltd) guarantees that all our Sex Toys Online here at our Adult Shop Online are 100% Genuine and Body Safe Guaranteed we are the No. 1 Adult Shop Online in the Southern Hemisphere! We are a 100% Australian owned company located in Sydney, Australia with a Mission to Deliver a Sex-Positive Healthy Lifestyle. Our online internet name Virgin Adult Toys (Our public name "VAT International Pty Ltd") is eye catching and disruptive for a good reason it's easy to remember we want you to remember us!

    ReplyDelete
  23. ejakulacia Ako sa zbavit predcasnej ejakulacie a vydrzat pri sexe o 10 - 30 minut dlhsie prirodzenou metodou, bez toho aby ste museli navstivit sexuologa alebo uzivat drahe tabletky.

    ReplyDelete
  24. Torontoescorts For anyone who has ever hired an escort, or has been doing it repeatedly and is familiar with the premium they come at, this thought has crossed their mind at some point or the other- How much do escorts really earn?

    ReplyDelete
  25. http://www.cornbelthybrids.com/why-cant-i-get-a-beautiful-girlfriend/ Beauty is in the eye of the beholder. That much is true. Still, there’s no arguing that the world is filled to the brim with beautiful girls. So, why can’t I get a beautiful girlfriend? Someone must be dating them, right? Well, chances are if that someone is never you, then you might have a few issues of your own to deal with. There’s nothing wrong with wanting to have a beautiful girl at your side. But the world works according to its own terms, so it’s best to first gain some wisdom as to what exactly beautiful women look for in a romantic partner.

    ReplyDelete
  26. Escorts NYC Tired from a long trip? Or maybe just bored with the same old stuff happening every day? Well, let us help fix that for you. Meet an Asian Escort. She’s that school crush type of girl that loves having a good time with people. Especially if having that time only includes you and her. She shows a different side of her if she’s alone with a friend. She also likes having a good laugh and watching movies. She may look strong and aggressive, but she actually has a pretty shy attitude when you meet her in person. You might find her cute when she looks at you with those innocent eyes. If you spend enough time with her, she might actually start getting cozy with you and start giving you random kisses from out of the blue!

    ReplyDelete
  27. http://ebookreviews.ning.com/pdf/girlfriend-activation-system-review This is a Girlfriend Activation System review and buyer's guide based on my own observations after buying the program. Continue reading below to learn more about the Girlfriend System or click here to skip the review and go directly to the official website where you can watch Christian’s video that explains how to get a girlfriend who will give herself to you completely even if you're bald, fat, ugly, socially awkward, or dead-ass broke...

    ReplyDelete
  28. creampie Nexus Mobile porn on iPhone, Android & iPad! Enjoy the best free porno videos on your mobile device and computer.

    ReplyDelete
  29. porn RoketTube Türkiye'nin en büyük ve en köklü adult sitesidir. Bizi twitter adresimizden takip edebilirsiniz. #rokettube

    ReplyDelete
  30. Torontoescorts Many people aren’t sure what to do, and how to go about when they want to hire an escort. They are often clueless and the first times often tend to be the worst time. Because of this many people are left anxious and clueless about what went wrong, and not just that, it makes them hesitant in hiring an escort again. It is important to be enlightened about the procedures and know the usual in order to get the best experience out of your evening.

    ReplyDelete
  31. For what its worth I have been working with some beautiful ladies in London who are simply divine! To discover a world of exclusivity visit their website www.exclusivecompanylondonescorts.com/


    ReplyDelete
  32. ​Mallorca escorts Come and book the most sexy and indulgent Ibiza escorts and Mallorca escorts today from Palma Babes.
    Come and book the most sexy and indulgent Ibiza escorts and ​Mallorca escorts today from Palma Babes.
    Come and book the most sexy and indulgent Ibiza escorts and Mallorca escorts today from Palma Babes.

    ReplyDelete
  33. pornstar The most complete portal in the world at this Special adult time. The most beautiful and sexy porn stars. Millions of free porn from all categories, meetings for sex, the most beautiful escorts around the world and more. Do not waste time looking elsewhere. Enter on our website and with just 3 clicks you can find everything you want in adult and porn categories. Here you will find the richest collection in the world.

    ReplyDelete
  34. escort Dubai I am recommend escort Dubai big directory with very nice girls profiles! You can find girlfriend for travel and enjoy with her! It's amazing!
    site I am recommend escort Dubai big directory with very nice girls profiles! You can find girlfriend for travel and enjoy with her! It's amazing!

    ReplyDelete