Tuesday, May 28, 2013
A Scientific Approach to Self-Promotion
Self-promotion is nothing new, everyone knows they must promote their work but a rare few approach it in a scientific manner. I have always known the importance of promotion but not until I attended a workshop years ago in Washington DC did I realize there was a better approach than just sending out postcards and hoping for the best.
Knowing who you are is the first cardinal rule of self-promotion. While we all think we know ourselves it wasn’t until this workshop that I realized what my core strength was. I also learned that the world is divided into four quadrants, knowing which quadrant we’re in let’s us see not only who we are but also who our prime prospects are. And I learned that while we all need to get work from all four quadrants, it’s much easier getting work from the quadrant we’re in. Knowing that is a valuable first step that no art school we know of talks about.
I want to share what I’ve learned so I’ve put together a six-week workshop where we’ll delve more deeply into the scientific approach to self-promotion. The workshop will include lectures, critiques and assignments that will help you prepare new materials for promoting your work. Promoting yourself successfully might be just as simple as what you put in the subject line of an email. Or what image you select. Or how you address the postcard. There is a method to the madness of promotion.
The workshop is open to all illustrators, at all levels, but seating is limited as the workshop is being held at our live/work space in Brooklyn. That DC conference was $2,500 plus airfare and hotel; ours is much more affordable.
To learn more or to register, click here.
3x3 Self-Promotion Workshop
Saturdays, 10 to Noon
June 22 to July 27th
Seating is limited. Payment plans are available.