Thursday, February 16, 2012

News: 3x3 Ad Campaign

In an effort to attract new subscribers, 3x3 is enlisting the help of some of its current subscribers. The initial testimonial campaign includes Aaron Meshon, Istvan Banyai and Taylor Callery. Each artist was asked to answer the question, “Why I subscribe to 3x3 Magazine”; text and artwork were supplied by the artist with design and production done in-house at HivelyDesigns, Brooklyn.

Founder and design director of 3x3 Magazine Charles Hively says of the campaign, “I’m always surprised by who does and doesn’t subscribe to 3x3. We’ve never made a big deal about that, but our hope is that these testimonials will attract new subscribers. Each of these artists are recognized within the industry. Some have been illustrators for a long time, others are just starting to make a name for themselves, this accurately reflects our subscriber-base along with art directors, designers, educators and students.”

Hively notes that the campaign’s next series will introduce art directors, designers and educators touting the magazine. He concludes, “I’m grateful to these artists for supporting our efforts not only with their subscriptions but also their unbiased regard for our publication.”

The ad series is scheduled to run in several publications and online.

3 comments:

  1. The UK is no doubt going a similar way. Here's the funny thing that information goes against what were lead to believe about today's fashion, where logos are back in business in the last few years after the blankness of minimalism. See the now-infamous Vetements DHL T-shirt and replica handbags uk brands like Moschino and Anya Hindmarch taking the household logos of pop art to their logical conclusion by turning them into purchasable items. The no logo handbag doesn't fit into that wholesale football shirts. Or maybe it does. When you're wearing a logo T-shirt, the counterpoint is a discreet handbag unless you want to channel early noughties logomania. As with any trend, though, it's about the right no logo handbag not just any old anonymous one by the right brand. Michael Kors has the sales of his subtly-logo'd handbags to thank for cheap moncler jackets him becoming a millionaire. The Gracie is the most recent celebrity favourite, carried by Kendall Jenner and Gigi Hadid, the young women that millions of other young women emulate, and the Mercer, a £310 tote, is a bestseller. Coach, another American luxury cheap hair extensions brand, is also going big with discreet classics in its 75-year-old archive for its anniversary. Three classics - the dinky, the duffle and the saddle bag have been reworked in different colours. Most have such discreet branding that only those in-the-know would know about it.

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