This is a follow-up to my last posting on For What It's Worth. Scanning the web today I found the following piece on José Cruz's site. Every illustrator should keep this posted right above their computer...and every art director should take note:
Don't ask me to do art for free!
Don't ask me to sell my art CHEAP!
Don't ask me to incorporate ideas that don't work!
Don't ask me to do BAD ART!
Don't ask me to work on SPECULATION!
Don't ask me to put everything into a piece of art including the Kitchen Sink!
Don't bother to call me if you don't like what you see in my book!
Don't ask me to illustrate like another illustrator!
Don't ask me to underbid another fellow illustrator!
Don't get estimates from several illustrators and choose the cheapest!
Don't ask me to Think Like You!
Don't ask me to Read Your Mind!
Don't ask the client what he thinks!
Don't ask the client what you think!
Don't ask me to wait 90 days for payment!
Don't ask for something overnight unless you pay me overnight!
Good art directors already know these don'ts but it's up to us to make everyone aware of why you do hire an illustrator and the value of illustration.